Our commitment: to offer you quality, well-thought-out products at a fair price all year round.
A FAIR PRICE
Nothing but the product.
For us, a fair price is one that is calculated by truly taking into account the value of the product. It's not about selling brand awareness or image by creating a strong need to belong. At lundi, it's the product that's at the heart of our concerns.
The cost of manufacturing represents the largest share of the final price. This cost is high because we choose high-quality raw materials and ensure fair remuneration for all those involved in our production chain.
Finally, the margins we charge are much lower than usual. This is possible because both our marketing and distribution costs are tightly controlled.
lundi is an independent brand, not owned by any group and financed by its own resources. It's a freedom we cherish, and one that allows us to choose the pace of our development without any pressure from dividend-seeking shareholders.
Produce less to produce better
We manufacture in limited quantities. This allows us to perfectly control our production process, from the selection of our raw materials to the finishing of each piece. This reasoned approach to production also avoids overstocking: we only produce what we can sell. No more, no less. So, of course, we regularly run out of stock. But it's a choice we fully accept, to guarantee the controlled growth of our business.
This is the average number of hours spent on a lundi bag
That probably doesn't tell you much. But 7 hours of work to make a single piece is a lot compared to what is usually done in leather goods. Our products are built with an enormous amount of detail: lining, pockets, reinforcements, slice dyeing... so many operations that require unique know-how and a great deal of patience.
There is no expiration date on our collections. We develop products with timeless design, made to last for many years. Our pieces are systematically renewed from one season to the next, without any constraints of seasonality.We develop products with timeless design, made to last for many years.
THE CONSEQUENCE OF ALL THIS...
A fair and guaranteed price all year round
The price of our products is the same, whether you buy it in store or online. This price is never discounted. No private sales, no commercial operations.You have the guarantee of a fair price corresponding to the quality of the product.